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Tien Thong, PhD


  • Participating 8 international R&D projects funded by EU commission, as principal investigator, case study lead and work package lead

  • Experienced in consumer choice modelling and market analysis for different products in Vietnam and Europe

  • Experienced in integrating consumer needs to product design and building marketing strategy

  • Over 10 years’ experience in estimating consumer willing to pay, price formation and new product design and evaluation

  • Over 10 years’ experience in applying data mining for market research and economic policy analysis


Tien Thong, PhD
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